How We Established Our Pricing System

Dominic German | Oct 5, 2023

Lump Sum vs. Zero Down

We offer two different options for our clients: lump sum or zero down. In the lump sum model, clients pay for all deliverables up-front and only pay month-to-month for services they require. In the zero down model, they pay monthly (or annually) for all deliverables and services.

Lump Sum

Our lump sum offerings start at $1,500. This buys you a hand-coded site with up to 5 pages of content utilizing 3 custom page designs. After your pages are designed, built, and deployed, you can opt-in to our $75/month support services which cover content updates, hosting, and site maintenance. If you are technically inclined, you are more than welcome to host and maintain the web pages yourself.

Additional pages of content are $100 each while new page designs are $500 each. In our experience, most static sites only need around 5 page designs.

We use content management systems whenever a client wants to have the ability to edit parts of the site themselves. These dashboards are convenient for sites with news feeds, blogs, or other time-sensitive content. Immplementing a CMS starts at $1,500. There’s an additional monthly fee to host and maintain the CMS as it requires additional infrastructure.

Our support services are one of the biggest selling points for our clients. Paying to manage your own website is like paying a steakhouse to let you cook your own steak. We offer hosting, 24/7 technical support, and basic content updates for only $75/month. You get round-the-clock concierge service from your own team of web experts and the peace of mind that comes with it.

Here’s the pricing breakdown for the lump sum model:

Content Management System

Starts at $1,500
Additional hosting fee (required for CMS)

Support services

$75/month for static hosting, technical support, and content edits
Includes Google Analytics, Google business profile assistance, and SEO updates.
Extra monthly fee for CMS hosting

Zero-down

For many clients, $3,000 will cover all their needs. But as their business grows, their site will need to grow alongside it. In reality, a typical website in the lump sum model will cost between $3,000 and $5,000 up-front. Not every business is willing to risk that much for a yet-unproven solution. For this reason, we started offering our services at $0 down and $150 a month.

At first glance, that might sound like a lot of money to pay per month for a website. But for many clients, it’s a much better value, even in the long run. It’s much lower risk for the client since we only require a 12-month minimum contract. If the new site isn’t paying for itself in new business after 1 year, we’re the ones who will lose money, not you.

Here’s what you get for $150/month:

Unlimited edits
Unlimited pages
Lifetime design updates
Content management system
Hosting for all services included
24/7 customer support

In this setup, you’ll have round-the-clock access to our services. Need something changed on the website? You can text, call, or email us to change anything you want at any time and it will be done that day. It’s essentially like having a high-performance website with a full maintenance team on your payroll for $1,800 a year.

Case Study: North Park Covenant Church

We recently redid North Park Covenant Church’s website from the ground up. They needed 5 custom page designs, about a dozen pages of content, and a CMS so that they could manage parts of the site themselves. They don’t have they’re own IT or marketing departments so unlimited hosting and edits were highly desirable features for them. Here’s a breakdown of the initial build:

5 custom page designs
12 pages of content
CMS with 2 post types
Hosting and unlimited edits

Since the initial launch of the site, they have launched fund raising campaigns that required additional pages, made adjustments to the home page and navigation, and many other updates all of which have been free for them.

Here’s a projection of their total costs over 10 years:

Total cost	Lump sum	Zero down
After 1 year	$6,100	$1,800
After 3 years	$7,900	$5,400
After 5 years	$9,700	$9,000
After 10 years	$14,200	$18,000

Even after 5 years, the zero down method is cheaper for them.

Cost vs. Value

How much could you justify paying a sales rep who reliably brought in just one new client per month? Would an annual salary of $1,800 seem exorbitant for 12 new clients per year? What if the employee regularly exceeded their quota but still only cost the business $1,800 year to employ?

If your website feels less like the world’s cheapest salesman and more like the world’s most expensive brochure, you’re not alone. Sitebuilders can’t deliver the same results as custom solutions that are tailor-made to your business’ unique needs. If you’re ready to put your website to work for you, we’d love to help.